Thursday, 30 January 2014

What impacts will google selling Motorola have?

With mobile phone numbers now in excess of 7 billion and therefore more than the global population the mobile phone industry is big business with huge numbers attached. Google bought Motorola in 2012 for over $12 billion and this gave them rights to a wealth of patents in mobile manufacture and possibly as important blocked Motorola deploying these to skew the smart phone market. Now less than three years later google is admitting defeat and selling Motorola to Lenovo no doubt having stripped it bare of its valuable patent assets ( http://thenextweb.com/google/2014/01/29/google-confirms-selling-motorola-lenovo-2-91-billion/#!tXqJR ). This rare admission of defeat from google helps protect the android experience through other providers such as samsung who were not pleased to see google threatening to move into manufacture and potentially dominate the android device market. While google looks longingly at Apple for its end to end control on devices it must consider their principles of open source access for the platform which flies in the face of having a production capability such as Motorola. The customer experience of android probably as a result of this sale lives on with less risk as providers rest easier knowing they aren't going head to head with google on manufacture. 

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