The customer experience of entering a half ironman

January brings a flood of good intentions as people give up booze and chocolate and embark upon fitness regimes that from the outset are doomed to fail. It also sparks interest in what can be achieved in the forthcoming new year full of hope and ambition. Endurance athletes look upon the new year as a chance to set some new targets and select which events will shape their year picking off their "A" race. The "A" race is the big one, the one that you build towards with all the others ne'er stepping stones to this pinnacle of effort. For those looking at triathlons the ironman and half ironman events (such as www.cotswold113.com) tempt year after year. Stepping up to these distances brings most out in a sweat at the mere thought of it.  With half ironman faced with a 1.9km swim followed by 90km bike and finished off with a 20km run simple maths leads you to what the full ironman entails by doubling these scary numbers. Entering the event for the first time involved extensive procrastination as you try to get your head around how exercising for 6 or 14 hours respectively might feel?   Nothing helps give you a frame of reference even of having lesser distances in the same field. As a customer you ponder the checkout page and the point of no return for entering knowing that this will start a road of pain and commitment straining work and personal relationships along the way not to mention financial drain to equip you for this. The result could be epic but at the point of entering the feeling is anything but.