The customer experience of using the wetsuit centre website

For those who enjoy neoprene based sports they will know the challenges of wetsuit purchasing. As an owner of various wetsuits for numerous water based activities I have tried a number of different channels to get my suits including specialist shops, eBay, friends and even the local paper. Recently I bought a new suit and used the wetsuit centre (  http://www.wetsuitcentre.co.uk ) to buy purely online. I didn't find my way to their site directly from searches and reviews but was so impressed by the knowledge and details in their YouTube ( www.YouTube.com ) videos that it lead me to visit their site. This is a great example of how a small firm is using social media to demonstrate their expertise and build trust and consumer confidence not using some gimmicky twitter competition but putting together valuable video content together that showcases their understanding. Wetsuit centre epic use of social media for customer experience.