The customer experience of ASOS as a multi-device user

Having braved the sales shopping experience and realised the frustration of not finding what I wanted and fighting with the masses over last seasons damaged goods I retired to the safety of the sofa to assess the online sales. The ASOS ( www.asos.com ) website has been a pioneer in e-commerce and is now meeting the needs of the multi-device shopper who wants to browse while on the go and return to look through their favourites and consider the items placed in their shopping basket. The experience across devices is fluid with a portal flavour as you are logged in and therefore able to pick up your shopping journey from your phone, tablet or computer. As I switched between phone and tablet my basket remained up to date and I was able to add and remove items from my choice of device without compromise. ASOS even allows a suite of payment options including the likes of PayPal to complete your experience. No wading through last seasons cast offs having battled for the last car space, just a straight forward shopping trip without the blood, sweat and tears. Epic.