The customer experience of online grocery shopping

A visit to the supermarket features low on many people top ten list of days out. Fortunately the supermarkets have responded to this and developed online grocery shop windows allowing you to complete your weekly good shop from your sofa and await its delivery at a prescribed time. Tescos (www.tesco.com) and Sainsbury's (www.sainsburys.co.uk) lead the way in home delivery food services with advanced web portals that try to ease the customer journey for food shopping. The functionality behind the sites are advanced and builds on the loyalty card systems bringing some value to the consumer by auto populating your favourites in your list. There are obvious filters for searching and complex search tools that allow you to refine your list from the 1000's of proud a available. All this online wizardry does not come for free as the delivery charge imposed aims to recover some of the cost of this but you are paying for convenience with the time saved of not visiting the store. Unlike many other delivery services you are also gifted with delivery slots accurate to a specific hour meaning you need not sit in at home waiting and wondering when your food will appear. Online grocery shopping certainly a luxury but for £6 maybe one worth considering. Epic with a price.