The customer experience of a trip to the cinema

A trip to the movies used to be a pretty cheap date with an opportunity to indulge in some treats while gorging yourself on widescreen surround sound loveliness. The price for tickets has spiralled to make a family trip to the pictures leaving little change from a £50 note. Ticket prices have shot up as have refreshments if you elect to quench your thirst and hunger while at the flicks. With drinks at more than £3 you are close to the price of a pint in the pub. The cinema experience is much the same as it has been for the past decade with digital imagery improving quality but in essence the experience is the same. Slightly squashed seats with a compromised view from the persons head in front with careful seating selection to avoid the trauma of sitting near to some noisy family of ten who have a family bag of Doritos to munch through. Assuming your movie selection is worthwhile it still represents an epic experience you cannot recreate at home but choose a stinker and it could feel like a very costly mistake.