The customer experience of new running trainers

As we work our way into January the New Years resolutions come alive or quickly are forgotten as the alcohol and chocolate return. Many New Years resolutions would have set ambition health and fitness regimes with gym memberships committed to and personal trainers rubbing their hands with glee as fresh meat sign up for a fitness programme they will not maintain. For some this new found motivation will mean an excuse to buy some new kit and throw money at the problem of getting healthy. The shiny new trainers are extracted from their box looking resplendent with garish colour schemes and branded logos covering square inch of material. These new trainers give you the belief you could run that marathon and maybe a four minute mile is possible. As you run in them your feet realise just how poor your old running shoes were and these are like running on fluffy protective clouds making running a joy. Five miles in and that is soon forgotten as all you can feel is pain and discomfort as sweat cakes your entire body and you long to be home and out of your trainers doing anything but exercise. New trainers. Epic for all beginning their run and soon loathed along with everything else in your gym locker.