The customer experience of healthy eating

A new year and a new outlook. Many of us embark on healthy eating regimes with the turn of a new year and the opportunity to put resolutions to good use. Hopefully those of us who started these three weeks ago are still maintaining this and yet to fall off the wagon and into a McDonalds. Healthy eating is not a straight forward activity as you are battered with conflicting advice on what constitutes healthy eating. Less sugar. Less fat. Less salt. All seem straight forward enough but what about replacing some of these with artificial substitutes, should we be avoiding these as well. "Diet" drinks that confuse our bodies - are they really the devil in disguise?  Generally eating less food you enjoy seems the way forward and an enabler for your peers to mock you at every corner as they tuck into their bacon buttie at breakfast while you chomp your way through a bowl of carpet underlay off cuts. Stick at it long enough and the impacts can be epic if you can navigate your way through what works for you. Giving up before you get there unfortunately seems and certainly feels much more likely.