The on-line shopping basket customer experience

As the virtual shop has grown through the advances in technology so has the references to physical shops in the on-line arena. Shopping is essentially a marmite experience with people either loving or hating it. There is some stereotyping that all woman love shopping and all men hate it but this black and white view is over simplifying the customer. While many men would run a mile at the chance to window shop for shoes all day long they may make a bee line for a technology purchase or DIY project. The converse is true and equally the window shoe shopping addict male customer is present. All of this diversity in our shopping needs means the on-line shop has a tough gig but with the power of technology more opportunity to quickly adapt and be flexible than a physical shop. The on-line shopping basket is a great example of this allowing customers to reserve goods they are interested in while still browsing where the on-line experience can augment this with comparator tools, reviews and augmented product information. This delivers a better experience on the traditional steel shopping basket and an example where the physical shop is influencing the on-line experience but enhanced and resulting in more epic experiences.