Internet TV - changing the TV experience

Television has been a foundation of British culture since its introduction with a basic set of black and white services. The growth of channels and programmes has catapulted since the advent of satellite television where customers could enjoy a huge range of new channels for a subscription fee. The popularity of satellite TV was always curbed by the licensing agreements and costs versus the free (subject to an annual license fee) channels on mainstream services. The world of digital certainly shook up this status quo with analogue services discontinued and freeview channels stepped into the satellite customer space offering a wealth of services without the license costs. All of these step changes have developed the customer experience and provided a much greater wealth of choice for the TV consuming customer. The arrival of Internet TV services over the past few years has seen the largest scale change in customer behaviour in my opinion of all these step changes. We now have the ability with services such as TVcatchup or BBC iPlayer to enjoy any programme we wish at the time we wish and in the environment we wish.  I might choose to take my iPad to the gym and watch the latest episode of Top Gear while on the treadmill. Or download to my device content I wish to watch on the plane knowing I will be without data services. Consuming TV at different times and in different locations than ever before.  We may no longer need to be a nation of couch potatoes as we can get our telly fix wherever we are releasing us from the restrictions of our living rooms. Internet TV certainly is an epic customer experience.