Book now for christmas to avoid disappointment in 30 degrees heat

The build up to the madness of Christmas seems to start earlier with each passing year.  No sooner have we packed away the bucket and spade than our email inbox is flooded with opportunities to book our Christmas events and avoid the rush.  With the current heat wave in the UK thoughts are very much focused on enjoying the tropical sunshine and making the most of a much missed summer not quite ready to face the horrors of the office party in the run up to Christmas. Are the Co-operative to blame for sparking the various pubs and restaurants into life with their emails requesting early bookings? The Co-Operatives recent TV advertising campaign using the Andy Williams Christmas classic could be the cause for this earlier than usual rush (http://goo.gl/mLnj7) which has seen them pick up a fair degree of bad press for bringing Christmas flavours into our summer mood. I think the abuse from the press is a bit harsh on what is a very tongue in cheek campaign and businesses vying for your Christmas business should show some common sense. Let us enjoy the summer and then ease us gently into autumn before the Christmas assault.