The epic experience of a day at the beach

British summer time rarely makes an appearance for very long and even rarer does it do it on a weekend. Today the weather delivered and was an expected delivery with the forecast teed up days in advance. The result is everyone in the UK that lives within a  100 mile radius of the sea runs to the sun and hits the beach. Pale white fleshy skin is exposed and having been in hibernation throughout the winter is shocked into life by the summer sun. The customer experience of a day at the beach is a challenge for the many privately owned beach spaces as they are maxed to capacity with expectations high from the many visitors all vying for that one special memory of the summer knowing that next weekend the rain will return and more internal activities will resume. The experience is often soured by the many issues that befall the visitors to the beach, the personal space invasion as the family of 20 descend on top of your precious spot, the hygiene battle of using the public toilets that challenge your real need to use them, the over priced low quality food and drink available that you often drop before you get the chance to consume it, parking prices that offer zero flexibility around duration of visit and the likely issue of burning to a crisp through lack of suitable sun screen while you "man up" and teach your skin a lesson. All this being said it is a unique experience that is cherished and in spite of all the issues experienced is one that you will think back on with a smile and look forward to next year for the one day a year when you can do it all again. A day at the beach - in every way an epic customer experience.