The customer experience of Xmas shopping for your partner

After the fireworks have fizzled out and the sparklers are safe to be handled without fear of third degree burns the ramp up to Christmas begins as shops quickly throw tinsel on everything that doesn't move. It is also impossible to avoid the glare of Santa from inside the World Wide Web as style sheets are tweaked on web pages to include a snowy haze or festive font drawing you into the shopping experience of Christmas. Kids, parents, friends and colleagues all offer a different challenge to the buyer trying to secure the perfect gift but for the boyfriends and husbands trying to meet the needs of their girlfriends and wives the heat is certainly on. A misplaced gift or gesture could easily offend and result in a moody Christmas lunch complete with painful silences and scornful looks. Keep clear of the deep fat fryer or vacuum cleaner which offer money off and fulfil a genuine need as these types of gifts lead to sleeping in the shed. The customer experience for these poor chaps is a solitary one as they desperately fish for clues of what to buy and in what size unable to share the pain with their friends as they can deliver no more insight than you. It is an epic experience that carries with it huge opportunity for failure. Admit defeat early and throw everything at it.