The customer experience of PC world

As high street technology shops swallow up one another and names become interchangeable with increasingly faceless brands it is difficult to be sure of getting the experience you expected when entering the store. PC world once Dixons and Currys now a weird hybrid of Currys and PC world. It is not the obvious port of call for computer purchasing now with more floor space dedicated to fridges than PCs although they could be forgiven as nearly everything in store now appears to need wifi and is smart. The stores are often leviathans of retailing needing a map to navigate throughout the aisles and offering sofas in places to absorb the retail technology experience if that proves beneficial. With so much on offer and seemingly so few staff if you need advice the internet from the comfort of your own sofa seems a more productive avenue to pursue. Staring with little insight at a bank of hoovers doesn't help you come to any valuable conclusion. No wonder the likes of John Lewis continue to go from strength to strength as consumers often want help especially when spending hundreds on tech they struggle to comprehend. PC world. Vast but not epic.