The customer experience of Zee messenger

Messaging services such as WhatsApp and Zee continue to take market share from standard SMS services on phones. The messaging functionality goes beyond 121 messages and gives better 1 to many services including video and imagery to bring to life your messages. The issue with Zee and others is the invasive manner in which the apps are trying to grab market share. To retrieve a message you have to provide your email, phone number, access to your contacts, access to your photos and essentially a route into your personal space. The app then messages your contacts on your behalf without requesting permission so a random message is fired off to your unsuspecting contacts. Very dirty tactics for getting a broader customer base. These services seem to be sidestepping the Apple application sign off process which formerly was strict on this sort of behaviour but seems to be allowing such functionality. I'm sorry Zee but this is an epic fail.