The customer experience of an iPad mini

The original iPad was launched 4 years ago providing the solution to a problem we didn't know we had. Mobile usage and apps had exploded and we all were comfortable using mobiles and laptops where necessary so why did we need a tablet?  The press reaction to Steve Jobs unveiling of the iPad suggested he had gone off the boil and this innovation would be a huge flop. How wrong we were as sales and variants of tablets have been explosive. So why the iPad mini?  Another problem we didn't know we had?  With other manufacturers flinging out 7 inch tablets and 5 inch sized phablets Apple needed to branch out and offer an alternative sized device and the mini was born. The 7 inch device offers similar specs to its larger 9 inch sibling so delivers impressive processing power and crisp screen resolution. The key difference is the size and it takes some adjustment. Seemingly obvious but having rapidly adapted to the world of tablets a mini tablet did not seem such a quantum leap but for some reason negotiating how to cradle the device feels less natural. That said once you find your approach it is hugely useful delivering real capabilities while being light enough to be with you everywhere and bringing real mobility. iPad mini. An epic slow burner.