Friday, 15 November 2013
The customer experience of broadband failure
An internet enabled home is nearing an essential utility for many with our lives revolving around digital services. Computers, tablets, phones, TV's all rely on an internet connection which we take for granted on a daily basis and for those of us working from home becomes a critical item. The fatal network connection error leads to blind panic by all members of the household and eyes turning to the local first line technical support, any member of the house who knows how to connect to wifi. Likely not the most technical individual but the sucker burdened with bringing the house back to life. As buttons are pressed and settings changed little makes any noticeable difference leading to the last resort of the modem switch off and on. When this fails to make any difference its time to bring out the big guns and phone for help. Technical service lines then have to earn their money and get you up and running quickly from a remote location where they are shooting blind in hunting for the issue. When the inevitable occurs and they can't help you there is no other option but sit tight and wait for a man in a van to come to your aid. All of this pain and disaster leads you to realise just how valuable your broadband is and question if now might be the time to get a second line into the house....just in case! Broadband failure. Epic fail.
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