The customer experience of Christmas shopping in the High St

As we survive bonfire night with sparklers still glowing on the grass the Christmas frenzy can move into full swing. Still over 6 weeks away but you can't hide from it with TV advertising pummeling you into submission that you might have to start thinking about what to buy the mother in law for Christmas. For months there has been extensive press coverage on the failing state of our High street shops and that we should step up to save them putting down the tablets and return to real shopping with a personal touch. This weekend I made this brave move heading to the High street to see the state of British shops savaged by the internet. Surprise surprise it was rammed  with little space to catch your breath as people marched in search of bargains in the run up to Christmas. There certainly appeared to be plenty of supporters for the High street and my thoughts turned to the rosey view of Internet shopping as you ponder which novelty socks to buy whilst half ignoring the X-Factor on TV. High street shopping mayhem making internet shopping seem all the more epic.