The customer experience of job boards emails

As the new year gets its grip on us and working life returns to normal the recruitment business ramps up its communications to try and entice us away from our jobs into new exciting careers. Inboxes are filled with emails promising a brave new world through a new career to those who have become irritated by the commute already in 2014 and eager for a change. The emails in general are a lazy non-targeted affair trying to drive traffic to their websites where you register and explore in more depth what is on offer. The emails offer a degree of tailoring to their recipient but it is a very wide sweep to gather people up putting everyone under an umbrella of IT or HR or whichever discipline you work within. These emails go relatively unnoticed for much of the year but in January you can't help be affected as the volume of them has ramped up and you receive such a large number of them. Recruitment firms need to improve the CRM that is behind these to risk potential customers hitting the dreaded "unsubscribe" link and losing them for the future.