Form versus Function - Does style in a user interface matter?

As the world of web aligns itself with Google a mobile first approach to websites becomes more common. This thinking pushes functionality to the forefront of site design with everything orientated to make the experience as simple, efficient and fast as possible for the user. 

But are we missing out with this military approach to digital interaction?

What value is there in beautiful designs that delight the eye and heart as much as the logical brain? As digital becomes a bigger part in all our lives I think the style of our solutions should play a larger part as people seek out enjoyment from the time they invest digitally as well as a route to making their lives more manageable. Each time you use a beautifully crafted site it has the opportunity to delight you and give you some relief from the functional lists and anonymous burger menus. Design and style need focus too if we are to provide epic customer experiences.