Thursday 16 January 2014

The customer experience of January traffic

As a paying customer of the UK road network January is not a great month so far and if there was a feedback form to be filled in mine would be pretty negative with harsh comment throughout. Following weeks of floods the pressure on the main commuter road network is at a peak and journeys that should be taking 30 minutes stretch well into one to two hours during the commuter rush. As a customer you feel the full range of emotions stepping through the following wave - 

1st - Disbelief
It cannot possibly be bad again and this is just a blip for something minor. It will get better. 

2nd - Rage 
It can be that bad again as you realise your life is passing before you stuck at the junction while nobody will let you out. 

3rd - Panic 
Wherever you were going you are not going to get there when you hoped and you are going to be late 

4th - Resignation 
Finally admitting defeat you accept your fate and that no matter how many cheeky short cuts and back routes you use it is futile and you are stuck  

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