The customer experience of downloading movies through Apple TV

Many TV adverts showcase technology that allows you to throw digital content wirelessly direct to your TV from mobile devices able to wow your friends with your cable free lifestyle. This piece of functionality is something that has been with us for some time with the Apple TV that allowed iTunes users to share content wirelessly with the TV all in glorious high definition. The Apple TV is a beautifully crafted yet simple device that currently gives Apple a route into television interfaces that is likely to see replacement in the future by the long anticipated iTV although could be some naming rights issues there!  One service that Apple TV also offers is the ability to stream newly released movies selecting from a list in a classic movie renting style. You select through various filtered genres the movie you want then agree to the pricing streaming it to your TV paying through your iTunes account so no credit card details required. The movie stays open to viewing and reviewing for 48 hours permitting you to start and stop at your leisure. Problems emerge however when you hit broadband reliability issues and you struggle to get a fluid picture or any picture at all. The movie renting functionality is pretty epic but only when your broadband doesn't start smoking with the stress of it in the corner.