Friday 29 November 2013
The customer experience of Black Friday
As is often the case this Friday I find myself mostly working alongside the majority of the adult population of the UK. What this means on Black Friday is that my online buying is likely to be curtailed by the daily chores of work that will be getting in the way of my interweb purchases. This distraction doesn't seem to have affected the retailers who seem to be bombarding my inbox with email reminders about the merits of today while I have zero opportunity to act upon it. If these emails are intended to result in a call to action for me to pick up my credit card and start spending then they are mistimed. If these reminders/prompts/aids were timed for this evening when I am not consumed by all this work related then I might have some chance to take advantage of them but given the volume of these emails by this evening I will have lost the need. Filing up my inbox so I have an excess of Mail while a work will not help conversion rates but irritate me by their volume.
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