Tuesday 3 September 2013

The Photobox customer experience

Digital photography has developed over the past ten years at an astonishing pace with quality and functionality improving year on year killing off conventional film print cameras in its wake. As digital cameras have smashed in more mega-pixies per buck combined with GPS and wi-fi services the fight has been for the survival of the traditional camera versus the punk contender of the smart phone that allows digital photography wherever we are all bundled up in a single device of application loveliness. 

This advent of more and more photography has not resulted in more and more physical prints as people upload content through social media sharing their pictures and store them digitally sharing content through iPads and digital frames. The boom in digital photography has lead print providers to scratch their heads with how to entice us to keep on printing and fill our photo albums. Companies such as Photobox (www.photobox.co.uk) step into this digital print space competing with other online rivals offering print services for your digital needs. A complex website serves upload facilities in a secure area to give you storage for your digital gems where you can use editing software and creation tools to build anything from a book to a coffee mug. The market continues to see new entrants but Photobox being one of the early players in this market holds a strong market share in the UK. Funky web site is one thing but this is all about the end product and having real prints in your hands which Photobox excel at and should remain the priority. Epic customer experience in this digital space is really about old school high quality real physical deliverables. Keep it real Photobox. 

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