The experience of a day at Wimbledon

After a fantastic day at Wimbledon (www.wimbledon.com) on centre court where the experience is certainly epic it leaves a lasting impression that stays with you. Yes the tennis was amazing and seeing both Brits win certainly helped but the entire experience felt very special from waking up this morning. A large sporting event often carries extra gravitas but Wimbledon achieves so much more. It has focused on the details throughout. Very careful selection of products available at the venue make a huge difference. No low rent burger vans to be seen anywhere with quality hot and cold food and drinks on offer. Surroundings littered with flowers and careful decoration give the whole day a real magical flavour. Even the staff who are dressed in keeping with the brand but with a bit more class than a McDonald's burger flipper really carry the whole epic experience. Lots could be learned from this and used elsewhere with the additional effort certainly resulting in premium ticket prices that allow Wimbledon to operate at a profit year on year with 2012 a record with £37.8m profits. Let's look to use this great British example elsewhere and deliver real pride in our customer experiences.