Passionate workforce

How does the UK compare globally on our delivery of customer experience?  Epic customer experience?  A true reflection on the UK?  From recent trips to our European neighbours I was struck by how impressive the customer service in other countries is.  In Italy as an example you see passionate people in customer service roles in all sorts of trades, not just premium quality hotels but everywhere. Is the same being felt by tourists flooding to London where a customer facing role seems to be of lower merit?  I see some very passionate people working in customer facing roles as you work your way away from the capital in the UK but how many visitors to the UK see this and how many of them build their opinions based solely on a stay in London?  The passion and energy for these roles is missing and we sell ourselves short. We need to raise the profile of these roles and the importance it has in selling tourism in the UK.