The LoveFilm customer experience

Enjoying a movie at home has been with us since the days where you were bound to the TV schedule of a limited number of terrestrial channels and the prospect of the big Christmas movie was something to be eagerly anticipated from your summer holiday onwards. The advent of the video recorder put the power in our own hands to transform our homes into mini movie theatres. As Betamax and VHS battled it out for video supremacy the local video rental store appeared as a new service where we could hire out the latest releases to enjoy from the comfort of our own armchair. Classic. Occasionally disturbed by the pain of a penalty fee for late return or lack of availability of the latest release of the new Police Academy 4 title. How else could this Utopian picture of cinematography be improved?  Well certainly movie quality which DVD and latterly blu-ray have been working on but also how about not having to leave the comfort of my own armchair for this movie magic?  Movie streaming services have changed this and the local blockbuster must be quaking in their boots as online streaming services such as LoveFilm (www.lovefilm.co.uk) offer you all this at the command of your remote. Personally I enjoy the delivery service as much where a movie lands on your doormat waiting to be enjoyed and permits family feuding over which movies feature where on your upcoming list. Movies delivered to your door.  Epic.