The customer experience of lazy renewals

Few of us seek out grief and unnecessary paperwork, eager to go about our daily lives dodging the dull and tedious side of life wherever possible. For the rich and those flush with cash such menial paper based rubbish would quickly be handed to a willing minion to deal with leaving your days free to do lunch and attend to urgent grooming matters. The rest of us mere mortals have to face the drudgery of bills and renewals seeking to make this as swift as possible. Direct debits truly a god send. Unfortunately this apathy to all things boring is a concept only too familiar to companies as well as to consumers and this presents the opportunity for the quiet annual renewal bump up of premiums for the various services we need on an ongoing basis. The stealth like letter arrives through your door with no fanfare or indication of anything out of the ordinary. Indeed if you are as thorough as to open the letter without immediate filing the contents look very standard and without much fuss. My renewal price for that much. "Looks about the as this year" we all assume. But how often is it. A few quid extra a month quietly sneaks out of our accounts. Why?  Why when as a new customer you can always achieve a lower price. Shop around. Use all the meerkat wizardry and embrace the horror of paperwork.  Might be worth a few quid and you can put that towards a minion. Epic customer experience might need some staff to remove the boredom.