Friday 7 February 2014
Sainsbury's online grocery shopping improving your quality of life
Sainsbury's (www.sainsburys.co.uk) like many other supermarket brands have built a mature online grocery shopping experience allowing you to browse from your sofa and have your choice in goodies delivered straight into your kitchen. In terms of quality of life this is a no-brainer for me. You can flick through their internet pages and fill up your virtual trolley with goods at 10 o'clock at night while watching the latest episode of Breaking Bad then kick back until it is delivered the following evening while you are relaxing with a beer listening to your favouring old school club classics. Quality of life - tick. No struggling to find a parking space near the entrance where you then fear for the integrity of your car from some stray trolley to then blunder around the store grumbling at how your time could be better spent sanding down your knee caps. The online experience gives you intelligent searching and if this seems too much hassle it can import your favourites straight from your nectar card giving you direct access to all your regular purchases. The drop down menu system allows you to browse in a more free format style in case you need inspiration which is further augmented by targeted suggestions based upon your past purchases even combining options that go well with previous items. All deftly added to your virtual trolley allowing you to select a specific delivery slot to the nearest hour including evenings allowing it to work around you. It really is the future and will slash 1000's of hours off my lifetime shopping quota. Now if only someone could deliver such epic improvements to ironing I would be laughing.
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