The customer experience of the cinema in half term

The school holidays create chaos for parents trying to juggle time off within their limited annual holiday allowance. Half terms let's kids recharge their batteries from week after week of schooling where their brains soak up learning but wipes them out. This extra time needs parents to work out daily action plans to entertain the kids free from the routine of school. The world of Hollywood has tuned into this annual cycle releasing junior blockbusters to coincide with this target audience availability. Half term daytime cinema therefore becomes mayhem awash with haribo pumped under 10's more interested in vending machines and pic'n mix than what movie they are planning to see. Inside the theatre Dolby digital does its best to drown out slurping and sweetie wrapper sounds as at least one child per hour goes into meltdown escorted from the building. The entire event an assault on the senses for unsuspecting parents. Epic customer experience but you wouldn't miss it because before you know it they will heading out alone and your services won't be needed.