Thursday 17 October 2013
The customer experience of breakfast at your desk
The classic British fry up is an institution not content with merely dominating UK cafes and bed & breakfast establishments but spreading its wings to various summer holiday destinations of Brits abroad eager to find that taste of home while in the sun. This cholesterol nightmare is for most a treat and reserved for a Friday or weekend treat after a hard week of grinding out a living. For those other days where the weekend seems but a distant destination too far away to seriously contemplate breakfast becomes a more mundane affair littered with cereals and toasted products. For many this routine has now been moved from the dining room table to the desk at work as people are having to travel further and leave homes at such ungodly early hours that the prospect of eating at this time is offensive. The result is an army of workers in solitary confinement with their personal breakfast selection as they log onto to find what the day ahead awaits them. This gives rise and opportunity for some serious people watching opportunities and social commentary on each other's breakfast habits as the low calorie granola punter trades insults with the sausage sandwich connoisseur. We plough through our respective breakfasts pouring breakfast residue into our keyboards while sniping at those around us for their choice in morning grub each preparing for another day of working life. Epic?
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