The customer experience of a corporate blackberry device

Many organisations worldwide rely on blackberry for their mobile devices ( www.blackberry.com ). The blackberry has been the standard corporate managerial aid for over a decade since introducing remote access to email and transforming the way we work. No longer was there the need to feel disconnected from the office and a mobile workforce was born working around the clock and no longer restricted to conventional office hours. The blackberry halo has been on the slide ever since the dawn of the iPhone and Android smart phones which have built on this concept and taken the next transformational step. The blackberry App Store has tried to keep pace and indeed the much maligned blackberry playbook tried to wrestle the iPad back under its control but without success. Recent news has confirmed this drop in fortunes with huge losses and staff redundancies making the blackberry a very questionable corporate choice. Firms across the globe will be asking the same question, if not blackberry then who?  The shift onto alternative mobile solutions for the corporate is coming and it will be fast as companies get their head around what to move onto. A change in direction for corporate device management is no longer such a painful one as firms can elect to merely offer BYOD and not manage any corporate platform. BYOD (Bring Your Own Device) means firms use systems such as Good for Enterprise Mobile Iron to give staff access to their corporate email accounts via their own smart phones. Opening this up to more than a tier of managers and also reducing costs and maintenance for firms removing all their blackberry hardware. The death of blackberry could be epic in the end for business. R.I.P. Blackberry.