Friday 27 September 2013

The customer experience of a computer virus

Modern day life is rarely completed without some digital interaction where we are dependent on a computer. Few days pass without the invasion of technology that invariably makes our lives easier and leads us to wonder how on earth we would have coped before its existence.  This visible dependency and addiction for many means a withdrawal of this aspect of our life can be met with violent reaction as we realise we can no longer log into our Facebook account at 11 o'clock at night while watching Big Brother.  A computer virus has the ability to burst our bubble without warning and infest our technical personal space extending into every corner of our systems. Modern virus protection sells a vision of guarded walls for our computer where no unwanted intruder would dare to tread but the realities are that computer nasties move faster than ever and have the ability to get round, under or over any such defensive properties. The end result for us is a blue screen of death and no amount of button pressing or switching off and on can resolve. Panic and fear set in as you realise you are helpless and the only option is a rebuild of all your hard earned computer stuff which only leads to more delays and days or weeks without your beloved tech. The virus is an epic fail for customer experiences and is set to only have greater and greater impacts on our lives. 

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