The Facebook customer experience

Facebook (www.facebook.com) with its 1 billion users is a Goliath in the world of social media with us since it was founded in 2004. The customer experience divides consumer opinion with many fearful of the influence Facebook now has and the motives behind its data usage.  For those addicted to status updates and sharing their life moments it is a part of daily life from dusk to dawn. Facebook works through a secure web site where logged in users connect and share content. In addition to the secure web site is a dedicated mobile application with a limited degree of functionality compared to the desktop site. Facebook has more to do in understanding the customer journey from a mobile as the limited functionally also removes their opportunity to advertise, their primary revenue stream. Arguably a more epic experience. Facebook via a mobile with less function and no advertising, a more epic experience?