Does Pinterest have a role to play in a Corporate world?

Pinterest (www.pinterest.com) is a beautiful social media site that allows users to pin and share imagery with customisable home pages where your pins represent your taste. The site allows imagery to be uploaded and then shared with kudos for repinning of your own content or for amassing a board of popular pins that people then repin. The site is hugely visual and relies more on imagery than text unlike a twitter alternative. As well as the desktop site there is also dedicated native mobile apps that make the experience accessible on the move. The site has only been around since 2010 but has a great deal of exposure and most mainstream companies have a Pinterest account and therefore presence. 

Does Pinterest fit in corporate culture?  Why would this work for a high street bank and what content could they share that makes this a viable tool worth their time and investment?  Sponsorship yields a large quantity of rich imagery that could be used through social media so companies with some mainstream sponsorship can certainly use Pinterest to broaden the reach of this marketing but beyond this?  Some firms such as fashion retailers can use the site as an extension to their advertising promoting new lines and raising interest through the site. For firms not ticking any of these type of use cases the challenge is to use this in a meaningful way not just being a "me too" following the herd. The platform is wonderful and with rich visual content this has a massive part to play but outside this you really need to think hard about how this fits across your overall social engagement strategy.