1) acknowledge receipt of the enquiry immediately with confirmation to the supplied email account
2) have SLAs in place for how quickly you will respond in person to the enquiry
3) make the form as simple as possible with as many aids to completion as possible
4) if you have other channels of communication available then make these visible for the customer who may wish to ditch the form and contact you another way
5) welcome the interaction and the positive outcome this could mean
Web page forms still have a place especially for smaller firms but make sure you follow the basics in best practice to optimise epic customer experience.
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