Friday 22 November 2013

The mixpixie customer experience

The twin tape deck hi-fi was a must for all teenagers in the 90's having become an established icon throughout the 80's. Creating a mix tape of your favourite tracks and sharing with friends an essential activity of school playgrounds. The mix tape also became part of the courting ritual with couples making the ultimate romantic mix tape to give to their newfound love and show their love through the power of top 40 hits. As technology developed and tapes died out the mix tape was replaced by home burnt CDs but these lacked some of the personalisation of the tape. Mixpixie are striving to bring back this retro feel with CDs created that give more of a mix tape vibe. Log into the site (www.mixpixie.com) and select from over 13 million tracks your choice in tunes then personalise with a bespoke cover with your text and even photos. To add to the home grown flavour you can even add in a voice recording to wow the recipient. All done online and delivered in days it feels more special than burning a playlist onto cd although in reality is exactly the same concept. There is something to be admired though about this resurrection of old school music tapes. Mixpixie. Epically retro. 

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