Thursday 7 November 2013

The Good for Enterprise customer experience

As blackberry continues to struggle the future of corporate email has become a more relevant topic for companies around the world. With leaked documents recommending an exit strategy from a blackberry service everyone is scrambling around wondering what next?  Is this where Microsoft makes a serious bid for the mobile market and steals the corporate crown from a weak blackberry facing the same fate as Ericsson. Another option is for companies to look at Bring Your Own Device services that enable your corporate email accounts to be accessed through a native mobile application on a personal mobile. Imagine no more corporate mobiles to support with executives regularly dropping their phone down the loo or leaving it on a train. Good for enterprise is just such a service where you download for free from an App Store onto the main platforms and then use an activation code to get to your corporate email. This isn't without issues as the users are then using their own data packages and mobile minutes on company business so need some form of compensation agreement but on the plus side the device is their problem. There is also the small issue of security with remote wiping of content a must but services such as this have solid solutions to this and administration. For the end user I have one less device which is great and a decent touch screen interface that works the way I am used to. BYOD. Epic. 


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