Monday 10 June 2013
Simple log in process
If you want me to log in make it easy. If I need a user name make it my email address as a default don't make me magic up a new name fitting your criteria that I will no doubt forget before I log out. Help me with my password but let me decide what it is. If I want to use "password" then let me but tell me what level of protection this gives me and suggest ways to improve - but let ME decide. Make it easy for me to reset my password because even if you are my bank when I go on holiday and abandon all things technology when I get home chances are I have forgotten. Give me choice as well for logging in, if I feel comfortable with you having access to my Facebook account let me authenticate through that but give me the choice. Make the customer experience fit my needs and make it as pain free as possible. Epic not complicated. My choice not yours.
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