Online payment solutions - my choice

The world of e-commerce has developed rapidly over the past 20 years and fraudulent activity has moved as quickly adapting to this. So when we conduct business over the web we want assurance that this is going to be a secure transaction and that the company will protect your details so we trust them. This doesn't deliver epic customer experience though, this is what we expect as standard. The hygiene factor of security now needs to be supplemented with customer choice. Many of us conduct our web experiences on mobile devices (I am writing this blog from my mobile now) and because of this, payment methods need to be simple enough to do regardless of how fat your thumbs are. So when I complete a purchase on my mobile I want it to be secure but I also want to choose which payment method I use. Certainly I may wish to key in my card details each time and not have any retained data about my payment method but I may also wish to use PayPal or new technologies such as Barclays PingIt. For epic customer experience companies need to offer me all these options and more so that I can select the solution that I am most comfortable with and trust. Give me the choice and make it epic.