The Lloyd's TSB split from a customers experience

Lloyd's banking group merged with TSB in the 90's with the two banks adopting the Lloyd's branding and products. Nearly 20 years later and the banks are now split with TSB trying to position themselves as the peoples bank on the high street although in reality coming across more as a throwback from when they were last trading. The Lloyd's arm of the business continues much in the same manner as we have been accustomed to with a slight refresh of the brand and sites. For the customers they have been dumped on whichever half of the business they were linked to from their original sort code. The net result is frustrated customers left with no choice who if they are unhappy with the deal must apply as a new customer. This choice no different to being a new customer at any branch. You can't help feel that the banks will as a result lose customers to other banks as people take advantage of the choice to look for a new bank. Epic fail. It would have been more sensible to ask customers their opinion before dumping them without a choice.