The nike+ running application customer experience

Having been a user of map my run for a number of years the prospect of trying something new was not on my to do list but with a number of people recommending it I decided to take the challenge and try out the nike+ application. On first impressions the user interface on my iPhone is superb with beautiful scrolling graphics giving access to the various options replicating a rolling road concept that is hugely more interactive than a list of option buttons. The functionality of the application is straight forward enough using the GPS signal to track distance and speed logging the route with runner history. Some nice touches are the gamification side of the application where you amass fuel points and can invite friends to compete on speed and distance compelling you to enter into contest on the regular training runs. The application also has a power song feature allowing you to nominate a key tune to kick in when you start to slow down and power you to victory. One particularly nice touch is in addition to the standard ongoing update of progress by the voice over lady overlaying your music is that upon completion I was commended by Paula Radcliffe on my best 10k time which was an unexpected gift not normally receiving praise from former Olympic legends.  Overall it is pretty epic but not enough to pull me away from years of loyal logging into map my run.