Netflix (www.netflix.com) is an American supplier of streamed media operating in Europe and across a number of regions outside the states. The company has been pioneering media streaming services for over a decade and competing directly with the Amazon on demand offering. Netflix is available through your browser or through mobile and tablet native applications allowing you to view TV and film on the go. The interface to access your content is a wonderfully rich experience with vertical and horizontal scrolling through their database of titles. In the background Netflix is running matching algorithms to learn your viewing patterns and suggest the most likely titles to suit your taste even predicting your ratings for these unwatched gems. Streaming is very reliable with high quality imagery uninterrupted by painful buffering issues. It even remembers where you are as you jump between platforms picking up on a movie started on your TiVo box that you finish watching on your iPad. The problem is not with the technology but the content. Much of the content served up is old or not mainstream popular picks. Leaving you floundering to find something to watch that grabs you. Netflix has a huge user base and should invest in first class content to maintain its market position. Epic experience in media streaming needs epic content.
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