The virgin experience days customer journey

Experience day gifts have been with us for years offering a good solution for the person who has everything and impossible to buy for.  Virgin experience days is one of the market leaders in this field (http://www.virginexperiencedays.co.uk) offering hundreds of different packages starting from as little as the price of a decent meal. At the other end of the scale you could stay at Richard Brandon's own Necker Island for 7 nights for £17,000. But what about the customer journey?  How does someone negotiate through this buying process where the gift recipient is already identified as a difficult bugger to buy for? With some difficulty is the answer due to the vast range on over. With experiences from £9 to £17,000 and everything in between there are 1,000's of alternatives and it is easy to get lost in the wealth of choice. Yes on the web site they offer excellent search and filter utilities but with such a depth and breadth of things to do it becomes too much and the gift buyer gives up and goes for the easy option of a voucher. Passing the buck onto the lucky recipient who then has the issue of trawling through the 1,000's of alternatives for themselves. How many of these vouchers expire I wonder as people can't face the scale of searching for a favoured choice. Lots of choice but epic scale of numbers doesn't lead to an epic experience.