Even the BBC website has flaws in the mobile customer experience

The BBC (www.bbc.co.uk) websites are often heralded as a leading light in good practice for web design, indeed as part of the practice for checking a browser the BBC is often called up to check performance. But this isn't true across the board as the BBC is the same as many other organisations in struggling to keep up with the pace of technology for its entire estate. If you browse the site from a mobile it is very slick and really showing how mobile can be the primary platform for web browsing with optimised pages and a portal customer preferences capability allowing you to tailor how your pages are rendered. This is great but when you link through to their weather pages it all breaks down and there is the standard desktop displayed with no consideration for mobile. As a heavy user of the internet from a mobile this is not an uncommon experience but when it comes to the BBC that is not the case. As your benchmark has been raised so high finding a site needing pinch and move actions really doesn't sit right. For an epic experience the BBC needs to look across the patch and create a consistent journey.