Friday 3 January 2014
The customer experience of a trip to your local Halfords
Halfords has been an established high street brand and online supplier ( www.halfords.com ) of automotive and bicycle parts for decades. Hard to believe but it is a business that is over a century old and currently weathering the storm of recession. The stores range from vast warehouse retail park monoliths to high street conventional storefronts with the range of products available dependent upon store size. As well as a new bike pump you can also get a number of basic car maintenance tasks dealt with which makes it a real spectrum of employees as you need your retail sales staff alongside your mechanic guru who knows how to strip the dash on a hybrid to install a new stereo. In store it is easy to feel lost as they operate with minimum staff so finding help may not be straight forward and with such a range of products retreating to the internet may feel a better option. As many large retailers have disappeared it is good to see halfords surviving, if you want to see and feel many of the products they sell there are few alternatives which would otherwise leave you at the mercy of the internet blind to the real look and feel of your purchase. It may not be epic but we are better for it.
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