Wednesday 15 January 2014
The customer experience of mobile gaming
As the new Xbox 1 and Sony PS4 have now arrived and gaming fans go nuts over the newly released favourites other formats continue to thrive with mobile gaming not fading anytime soon. The hardcore gamer may mock the disposable mobile gaming genre but it offers a cheap (often free) quick thrill that has even broken into mainstream movies, the Free Birds movie? Continuous reference to the original mobile app game giant that has reached millions - Angry Birds. While the graphics on smart phones may not match the processor power of a dedicated games machine on a screen sub 5 inches the thrills are plenty sufficient and the pace of gameplay amazing. Indeed with touch screen gaming the experience can be much more immersive learning from the well established Nintendo DS school of gaming which built the experience on titles such as Warioware. Gaming on a phone is quick and at its heart fun. For distracting me while suffering public transport it goes down as epic in my book.
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