Monday 2 December 2013
The customer experience of the park & ride bus
Certain towns and cities construct their town centres to mock and ridicule the hapless car owner. Offering scant amounts of parking at mortgage worthy prices in a bid to keep the pedestrians free from the monstrosities that are automobiles. This tactic drives visitors to use park and ride facilities and abandon their priced vehicles on the outskirts of towns to trade these for bus services into town. A win for the environmentalists as green buses replace pollution fueled cars near the town centres with pedestrians safe in the knowledge a 4x4 isn't imminently about to mow them down. For the motorist though this is a departure to new territory catching buses and understanding bus stops for drop off and pick up all the while their car sits lonely in a dark and distant car park ready for any quick thinking car thief to pounce. Park and ride. Not so epic for the happy motorist.
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