Thursday 14 November 2013
The customer experience of a supermarket refit
A trip to the supermarket is generally a mundane affair which has lead to online grocery shopping continuing to increase in popularity as the interfaces become more user centric and delivery times more flexible. This leads a visit to the store in person needing to be as straight forward as possible allowing us to arrive and exit with as few barriers to this as possible. This allows us to manoeuvre through the store in full zombie mode oblivious to much of what we see as we march around the exact same route time after time picking up our regular favourites. This familiarity is therefore completely thrown when the supermarket elects to "remodel" the store changing all the aisles and confusing your weekly tour of the store. In time it will feel like "your" branch again but for now all it feels like is someone trying to ruin your day changing what you know. Epic? Not for many weeks to come.
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