The click & collect customer experience

As the world of online shopping continues to mushroom taking huge chunks of business away from the high street the suppliers of these digital products need to continue to evolve to meet the ever demanding needs of their consumers. An emerging model is the click and collect service where you but online but then elect to pick up the product yourself in store. This solves the issue of missed deliveries and also allows shops to align their digital and physical sales channels bringing customers into their stores to collect products and then having the footfall opportunities to sell to then while they have them in store. The customer experience is improved and puts the customer in the driving seat to manage the transaction. It also helps keep delivery costs down for all as the products are added to the regula store delivery run. Could this approach help keep the high street alive? Click and collect, epic saviour of the high street?